Launchpad Plan

Marketing Strategy

A marketing strategy outlines a company’s long-term approach to achieving its business goals by understanding customer needs and building a sustainable competitive advantage. It defines the overarching goals and direction for marketing efforts.

Marketing Strategy Questionnaire

1. Campaign Goals

What are your short-term and long-term business goals?

How does marketing align with these objectives?

What do you want to prioritize?

2. Target Audience

Who is your ideal customer (demographics, psychographics)?

What are their pain points, challenges, and needs?

How do they typically discover and engage with similar products or services?

3. Market Analysis

What are the current trends in your industry?

Your top competitors, and what are their strengths & weaknesses?

What opportunities exist in the market that you can capitalize on?

4. Brand Positioning

What is your brand mission, vision, and personality?

What perception do you want target audience to have of your brand?

Where do you want audience to encounter your product/service?

5. Value Proposition

What problem does your product or service solve for customers?

What benefits and outcomes can your customers expect?

Why should customers choose you over competitors?

6. Customer Journey

What are the key stages of your customer’s journey ?

What barriers might prevent customers from converting, and how will you address them?

7. Core Marketing Channels

Which platforms do your target audience use most?

What offline marketing channels are relevant for your business?

How will you integrate online and offline marketing efforts?

8. Budget & Resources

How much budget can you allocate to marketing efforts?

What internal resources are available to support the strategy?

Are there any external partners (agencies, freelancers) you need to involve?

9. KPIs and Measurement

What metrics will you use for the success of your marketing strategy ?

How often will you review and optimize your efforts?

What tools will you use to track and analyze performance?

10. Long-Term Vision

How do you envision your business evolving in 3, 5, or 10 years?

How will your marketing adapt to support this evolution?

Marketing Plan

A marketing plan is a tactical document that translates the marketing strategy into specific actions, timelines, budgets, and metrics. It focuses on short-to-medium-term execution to achieve the strategic objectives.

Marketing Plan Questionnaire

1. Campaign Goals

What do you want to achieve with this marketing campaign?

What do you want your audience to do as a result of this campaign?

What do you want to prioritize?

2. Target Audience

What do you want to know about your customers before reach out?

What do you want audience to feel when they see your campaign?

How do you want your campaign to resonate with different audience segments?

3. Key Messages

What do you want to communicate to audience through campaign?

What do you want message to inspire/motivate your audience to do?

How do you want to tailor your tone and visuals to align with your brand personality?

4. Marketing Mix (4Ps or 7Ps)

What do you want audience to know about your product or service?

What do you want your pricing to convey about your product’s value?

Where do you want audience to encounter your product/service?

What do you want your promotional activities to focus on?

Who do you want to involve in ensuring this campaign is a success?

What do you want to showcase to build trust and credibility

How do you want customers to interact with your product/service from start to finish?

5. Tactical Plan

What do you want to prioritize when planning marketing activities?

What types of campaigns do you want to experiment with ?

How do you want to coordinate these activities for maximum impact?

6. Content Plan

What do you want your content to focus on to engage audience?

What kind of content you want to create that align with campaign?

How do you want to distribute your content for optimal reach and engagement?

7. Channel Strategy Channels

What channels do you want to prioritize for this campaign ?

What do you want your presence on each channel to look like?

How do you want to adapt your messaging and approach for different channels?

8. Budget

What do you want to allocate resources to within marketing budget?

How do you want to handle expenses during the campaign?

What areas do you want to explore cost-saving opportunities without sacrificing quality?

9. Execution Plan

What do you want the execution timeline to look like?

How do you want to assign roles and responsibilities among team?

What do you want to ensure happens to keep your campaign running smoothly?

10. Performance Measurement

What metrics do you want to track to evaluate campaign’s success?

How do you want to analyze the results of your efforts?

What do you want to learn from this campaign that can be applied to future efforts?

11. Optimization & Learnings

What do you want to focus on improving during the campaign?

What you want to know about audience’s response to your efforts?

How do you want to document and apply learnings for better results in the future

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The Steps to Start Your Business

Define your Growth

Step1: Define your Growth

Define your Growth

CRM

Step2: CRM

CRM

Automation

Step3: Automation

Automation

Project Management

Step 4: Project Management

Project Management

Email Campaigns

Email Campaigns

Email Campaigns

Digital Marketing Campaigns

Digital Marketing Campaigns

Digital Marketing Campaigns

SEO & Social Media Management

Step 7: SEO & Social Media Management

SEO & Social Media Management

KPIs Key Performance Indicators

Step 8:KPIs Key Performance Indicators

KPIs Key Performance Indicators

Launch

Step 9: Launch

Launch

Marketing Strategy

Marketing Strategy Questionnaire

1. Campaign Goals

2. Target Audience

3. Market Analysis

4. Brand Positioning

5. Value Proposition

6. Customer Journey

7. Core Marketing Channels

8. Budget & Resources

9. KPIs and Measurement

10. Long-Term Vision

Marketing Plan

Marketing Plan Questionnaire

1. Campaign Goals

2. Target Audience

3. Key Messages

4. Marketing Mix (4Ps or 7Ps)

5. Tactical Plan

6. Content Plan

7. Channel Strategy Channels

8. Budget

9. Execution Plan

10. Performance Measurement

11. Optimization & Learnings